01 / Experiences & projection mapping
Boston Marathon
Bank of America × Leo Burnett · Bermuda · Boston, USA
My role and responsibilities
I managed the agency relationship and coordinated delivery, connecting the client’s requirements with the creative and technical teams while managing feedback, approvals and each stage of progress.
The project
Develop multiple interactive projection-mapping experiences and large-format content to bring Bank of America’s presence into public space during the Boston Marathon.
Scope and delivery
The experiences were integrated into the marathon celebrations across Boston. The film captures the façade projection and audience interaction.