Memi Merlino

I lead accounts and produce creative technology and experiential projects from brief, scope and budget through schedules, vendors, review cycles and delivery. I coordinate teams across design, 3D, animation, AI, technology and physical production.

I develop proposals and projects for agencies including GUT, Grey, Havas, Leo Burnett and Ogilvy, and for brands including Bank of America, Sanofi, Mercado Libre, TELUS and Arcor. I also lead the implementation of HubSpot.

I co-founded and co-lead an independent production company integrating creative direction, audiovisual production, AI and brand experiences. I develop opportunities, concepts, proposals, budgets and visual systems, and manage clients, partners, collaborators and approvals through delivery.

Recent projects include Poett / Clorox, delivered with Random —adapting a hero film into 16 in-stream and bumper videos using AI-generated assets and reconstructed environments— and Turbo Bet, a direct client for which I served as Client Lead across an integrated marketing scope spanning social media, creators, digital advertising and branded integrations on OLGA.

I produced brand experiences, corporate events, activations and internal communications, managing briefs, budgets, vendors and multidisciplinary teams from planning through execution.

I managed advancing and logistics for a 29-artist roster, coordinating promoters, touring, transportation, accommodation, flights, artwork, ticketing and payments.

I established and led DF Entertainment’s Sustainability department from the ground up. I managed sustainability operations across concerts and festivals, including the local implementation of Coldplay’s touring program. I also worked on Lollapalooza Argentina 2023, Dua Lipa, Guns N’ Roses, Harry Styles, Primavera Sound and Alicia Keys, integrating sustainability and production.

I managed billing and SAP workflows, coordinated facilities and organized executive travel logistics.

I coordinated schedules and artist sessions across audio, podcast and photography studios in Times Square, including technical setups and client and artist hospitality.

I led marketing strategy and customer experience, alongside artist and DJ booking and the production of events and brand activations.

I produced and marketed an amateur football tournament and community events, managing operations, participant experience, sales, communications, sponsorships and brand partnerships.