02 / Global activation
SunTags
Corona Cero × Grey · Bermuda · International
My role and responsibilities
I coordinated the project across Corona Argentina and Corona Global, working with GREY as the global agency. I managed the budget, production, deliverables and site surveys for the installation of each prototype. I also coordinated the delivery of a playbook with Bermuda’s local team to support the replication of SunTags in other markets, including Japan.
The project
Deliver an outdoor activation across multiple locations, with sun tracking at the core of site planning.
Scope and delivery
A public-space brand experience designed around the path of the sun. The film follows the project from fabrication through live deployment.