04 / AI & public space
Custom Ads / Custom Billboards
Mercado Libre × GUT · Bermuda · LATAM
My role and responsibilities
I translated the concept into an actionable production plan and aligned the creative and technology teams through launch, guiding the project from idea to implementation.
The project
Make the agency’s concept for an AI-powered billboard production-ready by connecting the creative idea with its technical execution.
Scope and delivery
An AI-powered out-of-home activation deployed in public space. The case film shows the installation and how people interact with it.