08 / Brand activation & social-first
Messi’s Birthday Hack
Arcor · Bon o Bon · Bermuda · Kansas City, USA
My role and responsibilities
I led the direct client relationship and creative team, built the budget and executed the production end to end. I also contributed to the creative development of the merchandise —including T-shirts and custom party elements— sourced vendors to fabricate every component, coordinated event-day delivery with the local production company and oversaw the social-first content developed for the case film.
The project
Use the World Cup context and Lionel Messi’s 40th birthday to create a branded celebration outside the Argentina team hotel, featuring merchandise, party props and a giant Bon o Bon cake.
Scope and delivery
A timely brand activation that brought fans together to sing happy birthday to Messi, amplified through social-first content and captured in an audiovisual case study.