06 / Integrated marketing
Turbo Bet
DOBLEPAR
My role and responsibilities
As Client Lead, I managed the direct client relationship and led the team responsible for developing and executing the strategy, translating the client’s objectives and requirements into coordinated work across disciplines.
Social
Instagram · TikTok
Creators
UGC · Influencers
Paid media
Meta Ads · Google Ads
Branded integrations (PNT)
OLGA
The project
Integrate social media, creators, digital advertising and streaming placements into a 360° marketing strategy for Turbo Bet / TBet Arg, a direct DOBLEPAR client.
Scope and delivery
The team’s scope spanned Instagram and TikTok; UGC and influencer work; paid media across Meta and Google Ads; and branded integrations on OLGA.